Insights

Working notes

Arguments we have had to make on real projects, written down once so we stop making them from scratch. Industrial web, AI agents, and the systems underneath. Every piece points at something we actually shipped.

AI SystemsReplacing the spec-sheet scavenger huntTechnical sales runs on answering the same forty questions. The library that answers them already exists. The problem has never been the information.Six minute read

Industrial WebThe manufacturer’s website problem, and what fixes itIndustrial sites are built to describe a company. Technical buyers arrive to answer a question about a part. That gap is the whole problem.Six minute read

More in progress. Next up: what reshoring changes about how a domestic manufacturer should present itself on the web.